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Worked example

Local Service Business — Lead-to-Booking System

This is a representative build to the exact spec of the Launch package ($497) — sized for a home-services business (roofing, HVAC, plumbing, cleaning) that wants inbound leads booked and followed up without anyone manually chasing them. Names and numbers are illustrative; the structure, logic, and stage design are exactly what ships in a real build.

The brief

"We run Facebook and Google ads for free roof inspections. Right now leads land in an inbox and half of them never get called back before they go cold. We need them booked onto a calendar automatically, and anyone who books but doesn't show should get chased without us remembering to do it."

1. The funnel — 3 pages

Built to convert cold ad traffic into a booked calendar slot in one flow, with no dead ends.

2. The pipeline — 5 stages

Every lead's real-world status is visible at a glance, and stage moves are driven automatically by the workflows below — not by someone remembering to drag a card.

3. The workflows — 3 automations

This is the part that actually removes manual work. Each workflow is a trigger plus a sequence of actions, configured once inside GoHighLevel and running forever after.

What this replaces

Before: a shared inbox, a sticky-note system, and whoever remembered to follow up. After: every lead moves through a visible pipeline automatically, gets contacted within a minute of submitting the form, and no-shows get chased without anyone having to remember to do it.

This exact structure — 3-page funnel, 5-stage pipeline, 3 workflows — is within the Launch package scope ($497, 3–5 day turnaround). Bigger builds (more pages, more workflow branches, multi-location routing) move to Growth or the hourly rate.